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Third Act Services is the current professional evolution for Robert Sokol, the creative genius, and Ron Willis, the operations wizard, who were the force behind the award-winning firm VIA MEDIA and its sister company BAYSTAGES. With over half a century of combined experience in design, wordsmithing, finance, and management, the pair have now established a base in the Coachella Valley and continue to serve clients in the performing arts, hospitality, entrepreneur, and nonprofit communities throughout California, and beyond.