PUBLISHING
Third Act Services offers a broad range of publishing solutions. The sections below highlight print and digital solutions we deliver to help tell your story.
Guides & Directories
As popular and helpful as digital information can be, there are times when a more traditional printed collateral can still be extremely effective. Third Act Services has decades of experience in producing attractive, effective, content-rich and friendly visitor guides for popular neighborhoods and merchant corridors. We have also mastered the presentation of complex data of membership directories for professional and affinity groups. Our solutions include digital versions of printed materials as well as innovative hybrid formats.
Annual Reports & Course Catalogs
Enhance your grant proposals and motivate donors with exciting annual reports that present the facts of your accomplishments in an exciting and visual style. Entice curious students with compelling class offerings for summer camps or year-round classes and workshops.
Newsletters
Nurture communications with your patron base with customized newsletters sharing the latest news, marketing, tips, success stories, or other company updates.
Brochures, Inserts and Flyers
Promote new products and services or performances and special events. From marketing and promotion pieces to breaking news and accolades, Third Act Services creates customized collaterals that incorporate an established style, current production art, and other brand standards. Grab prospective and returning patron attention with beautiful, inspiring short-form collaterals.
Auction Catalogs
Drive bidders to your gala silent auction tables or online auction site with beautiful and easy-to-follow print collaterals – either full-color, offset press editions, combination offset and desktop versions, or low-cost, completely desktop versions, as well as digital catalogs.
Press Kits & Media Kits
Rather than a quickly copied and stapled cluster of disparate pages, let Third Act Services create a streamlined, custom, interactive press kit that includes all the pertinent data, as well as links to supplementary information to assist the press in telling your production story. Third Act Services also creates concise media kits for a range of purposes including sponsorship solicitations and advertising sales that can be deployed either electronically or in printed form.
ESPECIALLY FOR PERFORMING ARTS PRESENTERS:
Playbills & Event Programs
As noted in The New York Times, playbills and event programs are treasured components of the audience experience. Third Act Services can upgrade this experience with professionally designed and edited publications. You’ll save hours of staff time and enhance the pre-performance patron experience by relying on proven arts publishing professionals.
The pandemic forced the arts presenting community to rethink everything including playbills. We offer a variety of options from the traditional printed book to fully-digital editions, as well as hybrid solutions that include print and digital components (including options for traditional freely-distributed versions and enhanced copies that can be sold at performances).
Short-Form Playbills
Half-fold brochure-style playbills and programs are packed with essential information on your productions and designed to be printed in either full bleed, full-color, glossy offset press versions, or in-house and on-demand on desktop equipment with no bleed and limited-color or black-and-white options. Either way, they look great and add a professional flair to any presentation, particularly for limited-run productions, readings, workshops, concert and dance performances, and student productions, as well as supporting the occasional “play-within-a-play” faux playbill situation. They also form the basis of our innovative hybrid playbill option.
Hybrid Playbills
Our hybrid playbill plan consists of a two-sided card or four-page short-form playbill print component that includes the essential information – cast roster, essential credits, and other core data – for a production. It also includes a QR code that can be read by mobile devices to access a complete digital playbill that includes actor photos, cast and creative team and biographies, dramaturgy and other editorial, donor lists and recognition, interactive advertising, production photo galleries, and much more. The QR code can also be printed and displayed in advertising and marketing materials, on social media, in emails and newsletters, and at strategic points in the lobby for easy pre-performance or intermission access to the digital content without having the print component in hand. [ More Information ]
Souvenir Programs
Third Act Services creates special publications for special events. These collectible keepsakes are perfect for sharing information and recognizing support at galas, awards ceremonies, festivals, touring productions, conferences, seminars, or other special events. Additional opportunities include photo-filled season retrospectives with company histories or milestone anniversary commemorative publications.